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Website optimisation is used whilst designing and developing your website. There are numerous way of optimising your website and generally come under two distinct areas. These are Search Engine Optimisation (S.E.O.) and Performance Optimisation.
Search Engine Optimisation
Search Engine Optimisation is used to increase your website ranking on search engines loke Google, Yahoo and Bing. The higher placing you have within these search engines inevitably leads to more people clicking into your website and, hopefully, gaining you more service users / customer.
We do this through researching 'keywords' and strategically placing these words throughout your website. Keywords are what people would put into a search engine to try to find your services / products. Tailoring these to your website will help to increase your website ranking in search engines and increase traffic to your site.
Sitemaps of your website are also created and submitted to the search engines. This tells the search engines where to look to find the information about your website and then they can rank you accordingly. They also help visitors to your website to quicky find their way around.
We research 'Keyword' for your website and strategically place these throughout your site to increase your ranking in search engines.
Performance Optimisation helps to make your website run more smoothly and load much quicker. Lightning fast.
When a visitor comes to your website they don't want to wait for a long time for your content to load. More often than not they become impatient and click away from your site and look elsewhere for what they want.
There are lots of ways we help optimise the performance of your website We do this by ensuring we build your website to the latest standards for HTML5, CSS3, etc, all images used on your website are optimised to reduce the load time of these without reducing the quality of the images and other code related methods which all help to cut down on the time it takes for your website to load.
By doing this the visitors to your website won't have to wait long to view your content and will hopefully stay longer and view the rest of your site.